Limit                

your fears

WILSON

CAMPAIGN ‘22

our
mission

Creating a concept and a film to present Alex Roca as Wilson’s padel spokesperson.


Our
SOLUTION

Alex Roca has 76% physical disability but he has fought all his life to overcome his limitations by doing different sports and becoming a role model. His motto is "You set your own limits”. We play with the meaning of overcoming your limitations in sport and invite you to set them. Our claim: Limit your fears.

Film produced with Arnold Films.

We came up with the brand’s concept and claim, and We launched the campaign on social media.

STORYBOARD