Limit
your fears
WILSON
CAMPAIGN β22
our
mission
Creating a concept and a film to present Alex Roca as Wilsonβs padel spokesperson.
Our
SOLUTION
Alex Roca has 76% physical disability but he has fought all his life to overcome his limitations by doing different sports and becoming a role model. His motto is "You set your own limitsβ. We play with the meaning of overcoming your limitations in sport and invite you to set them. Our claim: Limit your fears.
Film produced with Arnold Films.
We came up with the brandβs concept and claim, and We launched the campaign on social media.
STORYBOARD