NO
JUZGAMOS
PLANET FITNESS
LAUNCHING CAMPAIGN ‘24
our
mission
To launch one of the largest and fastest-growing fitness centers chain in the US into the Spanish market.
Our
SOLUTION
We launched the “No juzgamos” (We don’t judge) campaign to encourage all those who aren’t going to the gym to start moving and enjoying exercise. We did so by creating a judgment-free zone in our gyms and communications, based on real consumer insights that connect to their real lives in a close and fun way. Because the world already puts too much pressure on us every day!
FILMS
Each film was based on a true consumer insight: for those who don’t have time, or those who feel out of place. Forhose who feel their best at home or for those who definitely, at some point will eventually come to the gym… We know that sometimes going to the gym feels IMPOSSIBLE. That’s why we make it simple, affordable and stress-free, so you can finally find your peace with training.
STills
ooh
Our main characters will also tour the whole country for each opening appearing on opis, buses, billboards, and many other OOH.
BRANDING
In addition to creating both the brand claim and the launch campaign, we also gave a little refresh to the branding by revisiting their typography, colors, and graphic elements to bring them to modern day and make this launch even bigger.
