More than an initiative, a peek into what we want the future of advertising to look like.
Ads That Matter Project gives voice to non-profit organizations through creative advertising campaigns driven by like-minded brands with the shared aim of generating a positive impact in our society.
BE PART OF ADS THAT MATTER PROJECT.
Your company wants to help and do something to avoid food waste, fight for gender equality, take climate action...?
We are selecting 12 non-profit projects with purpose to launch 12 campaigns that mobilize our society. Now we are looking for those allied brands that help us give them a voice.
The possibilities we have to help are endless.
âWe work so that brands can generate real change within society.
We do not believe in inventing brand campaigns focused on winning awards or in pink scarves against breast cancer.
Real change can be achieved simply by supporting non-profit organizations and projects that struggle every day to advance their purpose and lack the resources to make their voices heard.
We believe that the future of humanity can still take a turn and we want to help by doing what we know, communicating creatively to mobilize people. This is the reason we founded this agency. Will you join our challenge?â - Carlota Serra CabrĂ©
Proof that this approach really works
