
WE ARE
FOOTBALLERS
F.C.BARCELONA
CAMPAIGN ‘19
our
mission
Standing up for gender equality in football.
Our
SOLUTION
On International Women's Day, we debunked a myth that has been popular for decades: football is not for girls. We showed how football has nothing to do with gender and treats men and women equally in every aspect: rules, uniforms, moves, etc.
What makes a good player is not gender, but passion, ambition, talent and effort. Therefore, we can proudly say that… well, better watch the full campaign :)
Film produced with Carmel TV.

We launched the same campaign in print format, and we took up 3 newspaper pages to spread our message.
