Limit
your fears
WILSON
CAMPAIGN ‘22-23
our
mission
Creating a concept and a film to present Alex Roca as Wilson’s padel spokesperson.
Our
SOLUTION
Alex Roca has 76% physical disability but he has fought all his life to overcome his limitations by doing different sports and becoming a role model. His motto is "You set your own limits”. We play with the meaning of overcoming your limitations in sport and invite you to set them. Our claim: Limit your fears.
Creative Direction by Carlota Serra Cabré and film produced with Arnold Films.
We came up with the brand’s concept and claim, and We launched the campaign on social media.
In 2023 we made the campaign even bigger creating the limit your fears padel court.
in it, alex interviews other professionals and asks them about their fears.
Chapter 1: FERNANDO BELASTEGUÍNchapter 2: CISCO GARCIAThe padel court "LIMIT YOUR FEARS" is Wilson's tribute to Alex Roca as an example of bravery.
In the crystals you can find recorded the answers of different users when we ask them what their biggest fear or sporting challenge is. A track with real fears, written by real people.
Inside the track, Alex interviews great professionals and asks them about their fears.
