long-lasting

winters           

IAIOS

CAMPAIGN ‘19

our
mission

Creating a digital campaign for Northern European countries, creating brand awareness and communicating that Iaios are 100% recycled and sustainable winter sweaters.

Our
SOLUTION

We associated the brand with a pressing issue of our time - global warming, which is making winters shorter. To combat this, we evoked little gestures that help reduce environmental impact and, therefore, achieve longer-lasting winters, such as buying our sweaters. Long-lasting attitudes for long-lasting winters.

Creative Direction by Carlota Serra Cabré, film produced with Aran Martínez Solana and Directed by Lara López.

We created the campaign
“Long-lasting attitudes for longer-lasting winters.”
Which summarizes to a tee the main goal of iaios.

We launched a campaign with 5 content clips, each sharing different tips to make winters last longer.

reuse
GLASS   

own your
COFFEE cup

bring your
shopping
BAGS   

lend & borrow BOOKS

buy SOAP
in bulk