HAZTE
NO-SOCIA
MÁS MUJERES CREATIVAS
CAMPAIGN ‘23
our
mission
To carry out the first membership recruitment campaign for Más Mujeres Creativas, a non-profit association that fights to achieve gender equality in the advertising sector.
Our
SOLUTION
We have used the APG figures to give a clear message: not becoming members costs us all much more than being one.
video capsulesThanks to the II Estudio de la Población Publicitaria (c de c, APG, 2021) we were able to obtain different figures that served as the common thread of the campaign. Being a publicist, a creative and a mother is very expensive for us and for much less we can change it.
We went to El Sol and Sitges Next, and we gave out to all those people who were non-members a bracelet that costs a lot to all of us women who work in advertising.
WE CREATED THE CAMPAIGN FOR OOH WITH VERY affordable mockups for a sector that is very expensive for us AND WE MANAGED TO GENERATE THE SAME NOISE.
Más Mujeres Creativas doubled its number of members in the first week, TODAY IT keeps growing. Together we WILL MAKE THIS SECTOR LESS EXPENSIVE FOR US.