per tu,
per ells
CABRÉ JUNQUERAS
CAMPAIGN ‘22
our
mission
To introduce Eternia. A service that allows you to prepare your own funeral in your own way and leave everything ready so that no one has to worry about anything.
Our
SOLUTION
Death has always been taboo, which is precisely what we wanted to avoid in our campaign. We talk about preparing your funeral from a positive point of view and championing that decision-making power even in the last thing you do.
Creative Direction by Carlota Serra Cabré and film produced with Arnold Films.
Through 3 main characters, we show the tangible and intangible benefits of preparing the funeral while alive.
We adapted our campaign to a graphic format through portraits of its protagonists and personal details.
We created animated screens for funeral homes.
