WE ARE                

FOOTBALLERS

F.C.BARCELONA

CAMPAIGN ‘19

our
mission

Standing up for gender equality in football.


Our
SOLUTION

On International Women's Day, we debunked a myth that has been popular for decades: football is not for girls. We showed how football has nothing to do with gender and treats men and women equally in every aspect: rules, uniforms, moves, etc. 

What makes a good player is not gender, but passion, ambition, talent and effort. Therefore, we can proudly say that… well, better watch the full campaign :)

Creative Direction by Carlota Serra Cabré and film produced with Carmel TV.

We launched the same campaign in print format, and we took up 3 newspaper pages to spread our message.