aQUÍ SOMOS
DE DEPORTE
DAZN
START SEASON CAMPAIGN ‘23
our
mission
To create a concept and a TV campaign to kick off the new sports season and create awareness for Dazn as the referent streaming place to watch all sports for spaniards.
Our
SOLUTION
We launched the concept and campaign “Aquí somos de deporte” where we turn around the clichés about us the Spaniards, such as that we like to party or bravas, and we celebrate them while showing how we love sports.
Creative Direction by Carlota Serra Cabré for Dazn Creative, film produced with Falca and directed by Pol Penas.
STORYBOARD 1
STORYBOARD 2
