VIRAL CRASH / THINK!

YCN Awards - Commended Winner 
FIAP Awards - Bronze Winner

Premios Obrar Argentina - Silver Winner

Brief: Conceptualize, design and deliver a road safety campaign to encourage young men to drive more safely. Priority message for drivers: Hand-held mobile phone use while driving.
Idea: Viral Crash is a series of viral videos that have been hacked to raise awareness among young drivers.