coherent + creative + conscious

“Our ideas stand both for coherent and conscious creativity and accurate aesthetics, finding the perfect balance between what we call intangibles and tangibles.”

intangibles tangibles

Through creative-thinking based on human insights, we create and develop strong concepts -brand concepts & campaign concepts- to make brands coherent, creative, conscious and true from the very beginning.

Using these concepts as our intangible assets, we think outside the box to generate bold, creative and truthful ideas that grant a real engagement with our targets.

Concepts and ideas are the most valuable assets to us. We believe they can truly make a difference in the campaign success scale.

To finally connect with our consumers, we craft our concepts and ideas accurately to make them look aesthetically simple.

Our wide network of professionals allows us to select the right art directors and designers to execute each project outstandingly.

our workflow & services

Miller O’Connor’s work is based on conceptualization. We work both brand concepts and campaign concepts.

If you are interested in creating a brand with us, we will first build a brand concept (1A) and work on your branding (2). Then, we will work on the launching campaign concept (1B) and execute the campaign idea (3)

 

If you are interested in launching a campaign with us, we will work on a campaign concept (1B) and execute the campaign idea (3).

conceptualization

01

Insight Seeking

We find a deep human truth to connect with your target.

Concept Mapping

We identify the key words and values related to your product or service and build the routes that define the main territories to unveil your concept.

The Concept

We connect the dots to create the creative concept for your brand or campaign that engages with your target and strengthens the brand values.

services offered

1A | Brand concept

1B | Campaign concept

We do not offer branding or campaigns without passing through phase 1: conceptualization

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branding

02

Taking the creative brand concept (1A) as a starting point, we build a consistent brand world with a distinctive look, recognizable tone of voice, genuine attitude and a memorable user experience that stands out from the crowd.

Intangibles

  • Naming
  • Claim
  • Brand identity, design & art direction
  • Copywriting & tone of voice

Tangibles

  • Brand logo
  • Brand key visuals -2D or 3D-
  • Website design
  • Photography
  • Social media content
  • Brand video positioning

We do not offer branding services without a future campaign.

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awareness campaigns

03

Taking the creative campaign concept (1B) as a starting point, we think outside the box to generate bold ideas and turn them into a daring and effective campaign.

Intangibles

  • Idea
  • Campaign claim
  • Call to action
  • Campaign message
  • Campaign manifesto
  • Script

Tangibles

  • Campaign Key Visuals -2D or 3D-

    Illustration, Photography

  • Video Ads

    Commercials, Social Videos, Shortfilms, Video Case Studies, Music Videos.

  • Digital Ads

    Ig Ads, Fb Ads, Google Ads

  • Print Ads

    Press Ads, Leaflets.

  • Radio Ads

    Audio Ads

  • Music Production

    Songs.

If your brand is strong enough we're ready to launch a campaign together!

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"At Miller O'Connor we develop concepts for the brands who aim to go further by telling the truth."

our previous work has been awarded inernationally

the brands we work with